Edmonton Logo Design & Branding

Your company logo is the heart of your brand and foundation of your business identity.

Integrating unique symbols with clean text, the best logos effectively connect your customers to who you are and what you do. Professional logo design is a strategic tool that allows your company to be identified and your brand recognized.

Working with a graphic design team increases your chances of a logo that speaks to your audiences and represents your brand in a memorable way. Logo templates and free software can only get you so far – a professionally crafted logo can be actualized with bespoke elements that a designer perceives and integrates based on personal interviews and team involvement.

Symbols

Symbols are one of the oldest forms of communication. They suggest meaning with the use of shapes, lines, or pictures. Used carefully, symbols communicate the logo’s message in a clear, concise way.

Typography

Typography is an art and a science! Lettering communicates meaning in overt and subtle ways. It can be fun and light-hearted, serious and formal, industrial, childish, feminine, or masculine. Whether you use simple initials or your full business name, your logo’s text helps bring meaning to symbols used.

Color

Color can be hugely influential in helping customers recognize your logo. The colors you choose help set the stage for your brand by reflecting mood, energy, or emotional connection.

Work with our team to create a stunning new logo design to get your brand to the top of the pack.

New Logos Starting at $299!

Does Your Business Need a New Logo?

Our team of experienced designers will create a stunning new logo to get your brand recognized & remembered.

Contact Us Today!

Does Your Business Need a New Logo?

Our team of experienced designers will create a stunning new logo to get your brand recognized & remembered.

Contact Us Today!

Logo Design Process

Creating a logo is a critical part of your brand and our team of graphic designers have created the following five-step plan to help guide our clients.

1. Audience

Who is the target audience of your business?

  • Your target audience should connect with your logo on some level, so clearly identifying your audience is a foundational step in logo design.
  • How can colors, symbols, and typography appeal to your target demographic?

In this example, the client is a real estate professional whose connection to Dorothy from The Wizard of Oz inspired her slogan. The typeface & color give this logo authority and character.

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In this example, colors have been chosen to help suggest a connection to Google, thus describing the client’s SEO and pay-per-click business.

2. Colors

What colors reflect your business?

  • Colors can reflect a mood, energy, or emotional connection to your business, and can be hugely influential in website conversion rates. 
  • Your logo creates an instant impression on a viewer, and color choice accounts for anywhere from 60-90% of that impression.
  • What will the colors you choose say about your brand?
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3. Symbols

Are there any shapes that relate to your business?

  • Symbols are one of the oldest forms of communication, suggesting meaning with the use of a mere shape, line, or picture.
  • Used carefully, symbols will enrich your logo’s message in a clear, succinct manner.
  • A symbol can be used as a solo mark, providing a simpler version of your brand
  • What are some symbols that could help define and describe your company?

In this example, three cheerful people are subtly arranged to depict a tree, suggesting growth and community. The client could use the entire image, or simply the tree and circle as a solo mark if space is limited.

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In this example, a custom LogoType is used with the familiar shape of a mouse pointer to give the brand uniqueness.

4. Lettering

How do you want your business name incorporated in the logo?

  • Typography is an art and a science!  Lettering, like color and symbols, communicates meaning in subtle ways.  It can be fun and light-hearted, serious and formal, industrial, childish, feminine or masculine. 
  • Lettering can also have an immense impact on the readability of your site.  If your font is difficult to read, your visitors may not stick around long enough to discover your fabulous offerings.
  • Would your brand be best represented by an image or initials, a single letter, or the whole name?
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5. Mockups

Does one immediately catch your eye?

  • Our logo drafts try to spread a wide net, giving you options from which to choose.
  • Select one of the given options, or provide feedback to refine a design.
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Approval

  • Once you’re happy with your logo, our team can help you apply it to your chosen applications.
  • Website, business cards, stationery, and promotional products can then be branded with your unique design.
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Variations

  • Oftentimes, logo variations are needed for different applications.
  • Mobile sites may need smaller, more compact designs, while desktop applications can utilize larger images.
  • We can even design specialty versions of your logo for implementation to support Pride month or national holidays.

Here a narrower and Pride-themed logo has been designed to be used as a header graphic on our mobile-optimized website.

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Some of our logos for inspiration

Plan Your New Logo

Please use this form to help us plan your new logo project. The more clear and concise the information, the better chance our designers will have to deliver a quality logo to represent your brand. 

Some things to think about before you submit this form:

  • What do your competitors’ logos look like? It’s best to steer clear of similar designs and colours.
  • What typography or font best represent your company and audience? Should it be something whimsical, or something a little more straightforward?
  • Do you think a retro or vintage logo would suit your brand? Or does something clean and modern better represent your message/products/services?


Need help with these answers? We can guide you through the logo design process and make it painless and stress free.

Tell us about your business

1. Audience
2. Colors
3. Symbols
4. Lettering
5. Your Business
Your Contact Information

Client Feedback