Powerful Strategies for Digital Growth

An effective digital marketing strategy is the most powerful tool for creating brand awareness and tracking growth. Whether you need an individual ad campaign, digital marketing strategy, or full website content optimization, our Edmonton-based digital marketing team will work with you to map out and execute a plan that will get your business noticed online.

Social Media Marketing

Social Media Strategy and Management That Builds Engagement

Harness the power of social media to grow your customer base with Flight Plan Marketing. We help brands build and engage thriving communities on platforms like Facebook, Instagram, and LinkedIn, crafting high-impact campaigns that turn casual followers into loyal customers.

Our team develops tailored strategies that recommend the right platforms for your audience, ideal posting schedules, and scroll-stopping content that aligns with your goals and current trends. From eye-catching visuals to meaningful messaging, we handle the research, planning, and execution—so you can stay focused on growing your business.

Every Flight Plan includes:

  • Custom graphics tailored to each platform
  • Strategic content creation and curated posts
  • Account setup and optimization
  • Tools for monitoring, analytics, and scheduling

Online Advertising

Certified Google Ads Experts for High-Performing PPC Campaigns

Fuel your growth with paid ads that perform.

At Flight Plan Marketing, we design data-driven PPC campaigns that cut through the noise and deliver real, measurable results. Whether you’re running Google Search, Display Ads, or promoting through Meta platforms like Facebook and Instagram, we help you reach the right audience at the right time—with the right message.

Our approach to online advertising isn’t guesswork—it’s grounded in analytics, strategy, and constant optimization. From crafting compelling ad copy to refining keywords and targeting, we maximize every dollar of your budget to drive qualified leads and conversions that matter.

Why invest in PPC and online advertising?

  • 79% of marketers say PPC drives significant business growth
  • 90% of buyers research online before choosing a product or service
  • 90% trust online reviews to guide their decisions
  • Google processes 84,000 searches every second
  • 67% of all clicks go to the top 5 search results

Whether you’re looking to launch a campaign, fine-tune your ROAS, or scale across multiple platforms, our team is here to help you dominate the digital runway.

Whether you’re looking to launch a campaign, fine-tune your ROAS, or scale across multiple platforms, our team is here to help you dominate the digital runway.

Search Engine Optimization (SEO)

Local SEO Services in Edmonton to Improve Your Google Rankings

Be seen where it matters most. At Flight Plan Marketing, we help your business rise through the ranks with smart, strategic SEO that drives real results. From Google to YouTube, Amazon, and even search visibility on Facebook, we ensure your audience finds you first—before your competitors do.

Whether you’re looking to attract local customers or scale nationally, our SEO services are designed to make your website a high-performing, traffic-generating asset. We go beyond keywords, focusing on technical performance, content quality, and user experience to fuel long-term growth.

Let’s get your business to the top—and keep it there.

Our SEO services include:

  • Full-site SEO audit to identify key improvements
  • Core Web Vitals analysis for speed and performance
  • Actionable optimization plans tailored to your goals
  • Platform-specific strategies for top search channels
  • Ongoing monitoring and real-time performance tracking
  • Google-certified expertise to ensure best practices

Digital Marketing SWOT

Expert Marketing Consulting to Align Your Business Goals and Digital Strategy

At Flight Plan, we start every strategy with a detailed SWOT analysis to identify your strengths, weaknesses, opportunities, and threats. This helps us build agile, data-driven marketing plans that evolve with your goals and market changes.

We focus on:

  • High-value audience targeting

  • Smart use of social media and other channels

  • Personas that reflect real customer behavior

The result: efficient, adaptable marketing that drives results from awareness to conversion.

Email Marketing Campaigns

Strategic Email Marketing That Builds Trust and Drives Action

Email is still one of the most effective tools for connecting with your audience—when it’s done right. We design targeted campaigns that nurture leads, keep your brand top-of-mind, and drive real results across devices.

Whether you’re launching a promotion, re-engaging past customers, or building a welcome sequence, we help you craft messages people actually want to read.

Here’s why email marketing continues to deliver:

  • 85% of retailers say email is one of their most effective customer acquisition tools—outperforming social media and trade shows.
  • 28% of online shoppers subscribe to emails to stay in the loop about products and services they care about.
  • 68% of emails are now opened on mobile devices, making responsive design essential.

Our in-house team handles the strategy, copywriting, design, and scheduling—so you get consistent, professional campaigns without the stress. We specialize in Mailchimp and Klaviyo, and we seamlessly integrate with Shopify and WooCommerce to unlock powerful automations like abandoned cart recovery, post-purchase follow-ups, and sales re-engagement flows.

Whether you’re starting fresh or optimizing an existing list, we’ll help you make every send count.

One Dashboard. Every Channel

We connect all your platforms so you can connect the dots.

Your marketing shouldn’t feel like a mystery. That’s why we build fully customized dashboards that give you real-time insight into the performance of your campaigns—across every major platform you use. From Google Analytics, Search Console, and Ads to Shopify, WooCommerce, Facebook, Instagram, and LinkedIn, we connect the dots so you can see the whole picture.

These dashboards are designed to make your data clear, visual, and actionable. Want to know how Meta ads are affecting Shopify sales? How your SEO is trending alongside Google Ads? We can blend your data sources to create advanced, easy-to-read dashboards that reveal what’s really driving results.

Automated reports, trend tracking, and customizable views mean you’ll always know what’s working—and where to optimize—without sorting through spreadsheets.

EXCELLENT
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Based on 31 reviews
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Robins Automotive profile picture
Robins Automotive
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Travis and his team have always been very helpful with everything IT related for us. So much so now, that we've been with them for well over a decade. Would not hesitate to highly recommend them!
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Jayden profile picture
Jayden
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They did fast, and efficient work of my companies website! They have stayed on top of things over the course of managing the site, and out social media. Our account has grown by over 100% since we started with them. Highly recommend!
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Desiree Stewart profile picture
Desiree Stewart
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Great attention to detail and very quick to respond when you have questions. Highly recommend!
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sheri little profile picture
sheri little
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Always a positive experience dealing with Travis and the team! Always responsive to questions and provides feedback as well as ideas. Definitely recommend Flight Plan Marketing, Thanks Travis and team for all you do!!
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Carl Lorimer profile picture
Carl Lorimer
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FPM is an awesome marketing partner for any aviation-related company. This team innately understands the nuances and unique characteristics of the industry, translating to effective messaging and laser focus on the appropriate decision makers. For a complex niche like aviation, don't make the mistake of choosing a marketing partner who doesn't know the difference between a VOR and a CAR.
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Rashmani Chakrabarty profile picture
Rashmani Chakrabarty
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I started working with Travis and his team a couple of months ago. Since then, I can firmly say that I have made the right call. Travis is skilled at the work he does, has an excellent team, and is very responsive. Travis also helped me to work within my budget. I will be continuing to work with Travis and his team and will be recommending this marketing firm to others as well.
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Desiree Vreim profile picture
Desiree Vreim
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Travis and his team are extremely easy to work with. They have been informative, professional, and thorough. They will work with your company on any kind of budget. Highly recommend this company.
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Ava Karvonen profile picture
Ava Karvonen
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Women in Film and Television Alberta recently hired the team at Flight Plan Marketing to build our new website - we are pleased with the results and would highly recommend them. They were professional, informed, easy to work with, helped keep us on track and - delivered more than expected. I just hired for another project! Ava Karvonen, President, Women in Film and Television Alberta - WIFTA
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Ashley Wilkinson profile picture
Ashley Wilkinson
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Such an amazing company to work with! Travis is extremely knowledgable and talented in helping us meet all our goals!
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Karen Merkel profile picture
Karen Merkel
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Flight Plan Marketing did an amazing job setting up my website. Simple and quick. The design was just what I was looking for. Fantastic job to the whole team!