Comprehensive Plans | Creative Strategies | Proven Results

Comprehensive Plans | Creative Strategies | Proven Results

Edmonton's Professional Digital Marketing Team

An effective digital marketing strategy is the most powerful tool for creating brand awareness and tracking growth. Whether you need an individual ad campaign, digital marketing strategy, or full website content optimization, our Edmonton-based digital marketing team will work with you to map out and execute a plan that will get your business noticed online.

Digital Marketing Services

Contact Our Digital Marketing Team

Digital Marketing SWOT

Research and evidence are the cornerstones of every Flight Plan, which is why we begin each project by completing a detailed analysis of your digital marketing Strengths, Weaknesses, Opportunities, and Threats (SWOT). We believe SWOT plays an essential role in addressing immediate needs while allowing your company to leverage its strengths as part of a long-term strategy.

The SWOT is a familiar business process that looks at both internal and external factors that influence the outcomes of your digital marketing plan. Flight Plan approaches Strengths and Weaknesses as issues that can be controlled within your business, while Opportunities and Threats are external to your company and, therefore, cannot be controlled.

With the SWOT complete, we can translate our findings into short- and long-term strategies. We determine how we can use your internal strengths to maximize opportunities and mitigate threats. We measure the results of all changes to ensure that you are making the most of every digital marketing dollar you invest.

We also review your SWOT throughout the year to ensure that it is still accurate, aligned, and leveraging your strengths fully and with the most impact. We ensure that as market conditions change or you decide to target a new audience, your digital marketing strategy is always agile and responsive. We pay particular attention to the following to ensure every customer is given a memorable journey from exploration to checkout:

  • Ranking priority audiences to ensure you optimize value and accessibility
  • Audience personas so that you are making the most out of what you learn about demographics, motivations, preferences, and psychometrics
  • Channel appropriateness so that you market to your clients where they are most likely to be found.

Search Engine Optimization (SEO)

Let Flight Plan Marketing take your website to new heights by boosting your organic rankings and increasing click-through rates on search engines like Google, YouTube, Amazon, and Facebook. With nearly 3 billion smartphone users launching numerous searches every day from all corners of the globe, it is crucial to maintain a robust online presence. We make it easy for your customers to find you.

Fully certified in Google Analytics and Google Search Console, we are perfectly positioned to turn these changes into a decisive digital marketing advantage for your company. We begin with a site-wide audit of each of your webpages to assess where there is room for improvement. Using Core Web Vitals, we provide you with an overview of your site’s performance, isolate areas of concern, and identify opportunities for advanced optimization. We also provide you with a list of action items and how we intend to mobilize them to ensure that your website delivers the best experience possible.

Free Website Audit

Online Advertising (PPC)

At Flight Plan Marketing, we develop results-driven digital marketing campaigns, including Pay-Per-Click (PPC), display advertising, and blog and content marketing. Maximize the value and performance of your digital marketing campaigns to land qualified customers today!

Why invest in PPC and other forms of online advertising? Consider these statistics:

  • 79% of marketers report that PPC is hugely beneficial to their business
  • 90% of consumers will not make up their mind about a service or product before conducting an online search
  • 90% of consumers say they trust online reviews
  • Google sees an average of almost 84,000 searches every second of every day
  • 67% of clicks go to the first 5 search engine results.

As of today, there are over 1.7 billion websites currently active worldwide, and digital ad impressions are increasing by more than 20 percent year over year. The bottom line is clear: either you are in the digital marketing game or are missing a huge opportunity to gain new customers and increase revenues.

Despite the annual increase in ad impressions, the cost per one thousand impressions (CPM) has remained relatively stable. This fact alone makes digital marketing the perfect choice for ensuring maximum impact and high return on investment.

Social Media Marketing (SMM)

Leverage the power of Social Media to elevate your customer base. We will build your social media community, interact with your followers and craft more engaging campaigns to turn your audience into paying customers.

Our social media strategies will not only recommend the most effective channels for your company and audience; they will also contain recommendations about posting schedules and content curation. A detailed Flight Plan means knowing what social trends are hot and how to optimize them appropriately. Let us handle the research so you can focus on building the bottom line of your business.

Our Flight Plans include:

  • Customized graphics
  • Content recommendations and creation
  • Account creation and setup
  • Software recommendations for monitoring and scheduling.

And you can invest in online advertising knowing that at Flight Plan, all your digital marketing is data-driven, monitored, and adjusted in real-time. Digital marketing is proactive, not reactive, so you are always at the forefront of the curve when attracting and retaining customers, communicating important product releases, or getting ahead of industry-specific issues emerging on the horizon.

Using real-time data to measure results allows you to engage with your customers immediately and responsively. Data-driven responsiveness is vital to building long-term customer relationships that pay dividends in loyalty, return business, and enthusiastic referrals.

Email Marketing Campaigns

Are you wondering if the time and energy that goes into designing an email campaign are worth the investment? According to recent studies, email is still king of the marketing castle, whether targeting PC or mobile users. In fact,

  • 85% of retailers still consider email marketing as one of the most effective customer acquisition techniques, ahead of social media and traditional trade shows and events
  • 28% of online shoppers report subscribing to store or product emails so that they can stay informed about the services or items that they are interested in
  • 68 percent of emails are now opened on mobile devices, with a desktop computer used 32 percent of the time.

At Flight Plan Marketing, we have decades of experience in designing and executing strategic and successful email campaigns. We create email templates, help you draft content, and ensure that your mailing list is optimized to get your message to the top of their Inbox. Using the proven MailChimp platform, we will show you how to:

  • Ensure your subject line gets noticed through personalization strategies
  • Target your audience more effectively
  • Create shareable content that makes an impact
  • Track statistics and conversions easily to ensure you get value for your marketing budget
  • Scale your campaigns with ease to take full advantage of every opportunity as it appears.

Contact us today and let us build a detailed Flight Plan for your next email campaign.