The internet hosts over 1.7 billion websites. What makes yours stand out? We focus on succinct and targeted search engine optimization (SEO) plans that help search engines and potential customers find your site easily.
A crucial first step in ensuring SEO Optimization is undertaking a classic SWOT analysis. This process allows our team to assess the Strengths, Weaknesses, Opportunities, and Threats impacting your website’s effectiveness.
Strengths and Weaknesses are internal factors and give a picture of what you are doing well and what areas might need some support to optimize SEO. In assessing these areas, we analyze:
We also look at what your website does well and what your competitors are doing with their website that you are not.
Threats and Opportunities are external factors that can influence your website’s performance. Our analysis will pinpoint those areas where you can continue to build traction and those where you need to focus on improving. This part of the SWOT tends to focus on higher-level questions to drive our technical solutions:
Once completed, a detailed SWOT can create the Flight Plan that prioritizes your immediate needs, strategizes for long-term goals, and generates realistic and measurable outcomes that you can address as your budget allows.
With our in-house expertise in the SEMRush one-platform tool kit, we can access over 49 tools and reports to find the best digital marketing solution for your business. With the best tools available combined with decades of experience, we can design a fully integrated technical support plan or focus directly on such critical areas of concern as:
Customized analytics drive the Flight Plan Marketing strategy, so you are guaranteed to see data-driven results. Our technical solutions not only reflect current trends and best practices (known as evolutionary support) but anticipate future technical changes that might impact your website in the coming months and years.
Technical SEO needs consistent expert attention to ensure that your business can be found quickly and effectively by potential customers. At Flight Plan, we take the guesswork out of technical SEO and take the burden off your shoulders, giving you more time to do what you do best: growing your business and giving your customers the best product and service possible.
Conversion optimization (also known as conversion rate optimization) is the lifeblood of internet marketing. It refers to the effectiveness of converting a visitor to your website into a customer of your business.
Although it most commonly refers to sales, conversion can also mean getting a visitor to take the action you want from your website. Conversion on Twitter, for instance, means having a visitor become a follower. On your website, a successful conversion might mean buying a product, completing a form for a quote, or even subscribing to your newsletter. Conversion means different things to different businesses and depends on your overall digital marketing strategy.
By assessing your website design and user data, we can ensure that you convert as many visitors to action as possible. We do this through a detailed analysis of such thing as:
And because all our work is data-driven, we complete full A/B split testing to ensure that changes are backed by metrics that show you every improvement using numbers that make sense.
Google has announced that in May 2021, it will be adding three new search signals that will significantly impact how your website achieves an experience score and, by extension, impacts your website’s search engine visibility. Known as “page experience signals,” these additions will measure how users perceive the experience of interacting with your web pages to ensure, in Google’s words, that “people get the most helpful and enjoyable experiences from the web.”
Google’s addition of page experience signals will also be reflected in the Google Search Console, where two new indexing metrics will appear: Core Vitals and Page Experience. These indexes will allow us to get data-driven feedback on the newest measures of user experience, most notably loading, interactivity, and visual stability. For now, Google has defined three components as Core Web Vitals:
What Google has not announced is how these additional signals will impact your website’s actual ranking and visibility.
Fully certified in Google Analytics and Google Search Console, we are perfectly positioned to turn these changes into a decisive digital marketing advantage for your company. We begin with a site-wide audit of each of your webpages to assess where there is room for improvement. Using Core Web Vitals, we provide you with an overview of your site’s performance, isolate areas of concern, and identify opportunities for advanced optimization. We also provide you with a list of action items and how we intend to mobilize them to ensure that your website delivers the best experience possible.
Our advanced Google tool kit includes:
How can we improve your Google Core Vitals and Page Experience? Here are a few of the highlights of how Flight Plan Marketing can improve your Core Vital Scores and enhance page performance:
At Flight Plan, we know that not all companies use their websites the same way, so we make sure that your website does what you want it to do and provides your customers with the best online experience possible.
Google, as the leading search engine on the internet, requires web developers and digital marketing gurus to work together to strategically configure websites that achieve the best results in Search Engine Results Pages (SERPs). To help with this, the team at Flight Plan Marketing will optimize every website with the following essential Google tools.