Comprehensive Plans | Creative Strategies | Proven Results

Comprehensive Plans | Creative Strategies | Proven Results

Edmonton's Search Engine Optimization Experts

The internet hosts over 1.7 billion websites. What makes yours stand out? We focus on succinct and targeted search engine optimization (SEO) plans that help search engines and potential customers find your site easily.

Flight Plan Marketing SEO Services

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SEO SWOT Analysis

A crucial first step in ensuring SEO Optimization is undertaking a classic SWOT analysis. This process allows our team to assess the Strengths, Weaknesses, Opportunities, and Threats impacting your website’s effectiveness.

Strengths & Weaknesses

Strengths and Weaknesses are internal factors and give a picture of what you are doing well and what areas might need some support to optimize SEO. In assessing these areas, we analyze:

  • Keyword ranking, including branded versus non-branded percentages
  • Mobile load time
  • Most and least productive pages in terms of revenue and lead generation
  • Most and least productive pages in terms of driving traffic

We also look at what your website does well and what your competitors are doing with their website that you are not.

Threats & Opportunities

Threats and Opportunities are external factors that can influence your website’s performance. Our analysis will pinpoint those areas where you can continue to build traction and those where you need to focus on improving. This part of the SWOT tends to focus on higher-level questions to drive our technical solutions:

  • What does my audience need, and what are they looking for online?
  • What are the potential pain points when searching for solutions online?
  • What does the user journey look and feel like given the design of your website? How clear is the path from initial search to potential conversion?
  • Do you need to offer new, expanded, or reconfigured services and packages?
  • What gaps separate my website performance from that of my competitors?

Once completed, a detailed SWOT can create the Flight Plan that prioritizes your immediate needs, strategizes for long-term goals, and generates realistic and measurable outcomes that you can address as your budget allows.

Technical SEO

With our in-house expertise in the SEMRush one-platform tool kit, we can access over 49 tools and reports to find the best digital marketing solution for your business. With the best tools available combined with decades of experience, we can design a fully integrated technical support plan or focus directly on such critical areas of concern as:

  • Keyword Research
  • On-page SEO
  • Competitor Analysis
  • Content Marketing
  • Rank Tracking
  • Social Media Management
  • Link Building
  • Content Creation and Distribution
  • Content Optimization
  • Content Marketing Analytics
  • PPC Keyword Search
  • Website Monetization.

Customized analytics drive the Flight Plan Marketing strategy, so you are guaranteed to see data-driven results. Our technical solutions not only reflect current trends and best practices (known as evolutionary support) but anticipate future technical changes that might impact your website in the coming months and years.

Technical SEO needs consistent expert attention to ensure that your business can be found quickly and effectively by potential customers. At Flight Plan, we take the guesswork out of technical SEO and take the burden off your shoulders, giving you more time to do what you do best: growing your business and giving your customers the best product and service possible.

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Conversion Optimization

Conversion optimization (also known as conversion rate optimization) is the lifeblood of internet marketing. It refers to the effectiveness of converting a visitor to your website into a customer of your business.

Although it most commonly refers to sales, conversion can also mean getting a visitor to take the action you want from your website. Conversion on Twitter, for instance, means having a visitor become a follower. On your website, a successful conversion might mean buying a product, completing a form for a quote, or even subscribing to your newsletter. Conversion means different things to different businesses and depends on your overall digital marketing strategy.

By assessing your website design and user data, we can ensure that you convert as many visitors to action as possible. We do this through a detailed analysis of such thing as:

  • Website design which might include adding pop-ups, live chat, or other features
  • Website content to ensure your headlines are effective, content is of the best possible quality, and Call to Action (CTA) is clear, concise, and strategic
  • User Experience including load speed and reducing unnecessary form fields
  • SEO (Search Engine Optimization)
  • Conversion interface from Contact buttons, Carts, and Pricing Tables to Verified Payment Systems and Trust Seals.

And because all our work is data-driven, we complete full A/B split testing to ensure that changes are backed by metrics that show you every improvement using numbers that make sense.

Google Search Expertise

Google has announced that in May 2021, it will be adding three new search signals that will significantly impact how your website achieves an experience score and, by extension, impacts your website’s search engine visibility. Known as “page experience signals,” these additions will measure how users perceive the experience of interacting with your web pages to ensure, in Google’s words, that “people get the most helpful and enjoyable experiences from the web.”

Google’s addition of page experience signals will also be reflected in the Google Search Console, where two new indexing metrics will appear: Core Vitals and Page Experience. These indexes will allow us to get data-driven feedback on the newest measures of user experience, most notably loading, interactivity, and visual stability. For now, Google has defined three components as Core Web Vitals:

  • Largest Contentful Paint, measures the time it takes for your main content to load (ideal measure = 2.5 seconds or faster)
  • First Input Delay, measures the time it takes for a page to become fully interactive
  • Cumulative Layout Shift, tracks the amount of unexpected layout shift of visual content

What Google has not announced is how these additional signals will impact your website’s actual ranking and visibility.

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This is where Flight Plan Marketing comes in.

Fully certified in Google Analytics and Google Search Console, we are perfectly positioned to turn these changes into a decisive digital marketing advantage for your company. We begin with a site-wide audit of each of your webpages to assess where there is room for improvement. Using Core Web Vitals, we provide you with an overview of your site’s performance, isolate areas of concern, and identify opportunities for advanced optimization. We also provide you with a list of action items and how we intend to mobilize them to ensure that your website delivers the best experience possible.

Our advanced Google tool kit includes:

  • Lighthouse for drill-down diagnostics, automated full-page audits, and performance rankings
  • PageSpeed Insights to ensure that your web pages are optimized for mobile and desktop experiences
  • Chrome DevTools to warn of visual instability issues like unexpected layout shifts
  • Chrome UX Report which gives us access to a public dataset of real-user experience metrics that allows us to measure your pages via Real User Monitoring (RUM)
  • Web Vitals Extension to monitor your pages in real-time and diagnose potential problems before they occur.

How can we improve your Google Core Vitals and Page Experience? Here are a few of the highlights of how Flight Plan Marketing can improve your Core Vital Scores and enhance page performance:

  • Optimize your Browser and CDN cache
  • Reset size attributes and dimensions on your media and ads
  • Lazy load correct resolution images based on specific device types
  • Optimize SSR and CSR in your web pages
  • Optimize API request and response content
  • Reduce the overall page size and use next-generation image formats.

At Flight Plan, we know that not all companies use their websites the same way, so we make sure that your website does what you want it to do and provides your customers with the best online experience possible.

Google Tool Kit

Google, as the leading search engine on the internet, requires web developers and digital marketing gurus to work together to strategically configure websites that achieve the best results in Search Engine Results Pages (SERPs). To help with this, the team at Flight Plan Marketing will optimize every website with the following essential Google tools.

Vital Visitor Insights & Data

Monitor, Maintain & Troubleshoot

Manage & Deploy Marketing Tags

Analyze & Improve Page-load Speed

Local Optimization & Structured Data