Global e-commerce sales are projected to surpass $6.9 trillion in 2025, accounting for nearly 24% of total retail sales worldwide. With search engines playing a critical role in shaping buying decisions, it’s more important than ever for your website to appear at the right moment—and make purchasing seamless. A well-optimized, conversion-focused site isn’t just a nice-to-have—it’s a cornerstone of modern retail success.
Online sales are growing fast. Is your site ready?
Founded in Ottawa in 2006, Shopify powers over 1.5 million stores in 175+ countries and is widely regarded as the gold standard for third-party e-commerce platforms. As an approved Shopify Partner, Flight Plan Marketing has worked on over a dozen Shopify sites, helping our clients collectively generate millions of dollars in annual revenue.
We leverage Shopify’s robust ecosystem—combining custom themes, mobile-optimized storefronts, seamless payment gateways, and automated shipping solutions—to deliver powerful, user-friendly online stores. Beyond launch, we also develop tailored analytics dashboards so business owners can effortlessly monitor sales, inventory, and performance at a glance—freeing them to focus on growth, strategy, and customer experience.
To take it even further, we use Google Tag Manager to set up custom conversion events in Google Analytics 4 (GA4), unlocking detailed insights into how users interact with your store. This data flows directly into your marketing dashboards and integrates with platforms like Google Ads and Facebook Ads—empowering your campaigns with smarter targeting, better tracking, and a stronger return on ad spend.
Built on WordPress, WooCommerce offers unmatched flexibility for businesses that need custom functionality, seamless content integration, or full control over their e-commerce ecosystem. At Flight Plan Marketing, we specialize in custom WooCommerce builds that align with your unique sales goals and brand identity—from advanced product catalogs and flexible checkout flows to third-party plugin integrations and tailored customer experiences.
Each site includes Google Analytics 4 (GA4) and Search Console integration, along with custom event tracking via Google Tag Manager. This data flows into transparent marketing dashboards and integrates with platforms like Google Ads and Facebook Ads—giving you real-time insights and the tools to optimize for performance and maximize return on ad spend.
We install Google Analytics and Search Console on every site to track performance, spot issues, and guide improvements across content, marketing, and e-commerce. We also test using Google Core Web Vitals to optimize for speed, mobile usability, and overall page experience—critical factors in today’s search rankings. With Flightplan, your site stays fast, visible, and fully optimized.
Flightplan equips every site with a custom Digital Marketing Dashboard for real-time insights into traffic, SEO, site health, and social media—all in one place. We handle cross-browser testing, deep SEO audits, and ongoing issue monitoring to keep your site fast, secure, and optimized.
With expert tools and decades of experience, we build websites that drive results.