It is an understatement to suggest that the future of e-commerce is bright. According to Statista, global business-to-customer (B2C) e-commerce will reach over $6.3 billion by 2024, increasing over 30 percent from the 2021 projection of $489 billion. By 2024 e-commerce is expected to account for almost 22 percent of retail sales worldwide. Search engines are still the most popular source of online shopping inspiration, which means that most consumers are brand-committed in most top-of-funnel micro-moments.
The messages behind these numbers are clear:
The Flight Plan team of e-commerce experts takes the time to analyze the specific sales goals of your business. We then take these requirements and build you the perfect site using WordPress and WooCommerce or opt for Shopify, the Canadian leader in e-commerce delivery.
Flight Plan helps your business reach its full e-commerce potential with the power of the WooCommerce, the leading open-source WordPress plugin that makes e-commerce accessible to any business. As of January 2021, over 123 million downloads of the WooCommerce plugin. It powers almost 30 percent of all online stores worldwide and 22 percent of the top 1 million e-commerce sites (Shopify comes in second at 19 percent). All of which adds up to WooCommerce being the gold standard for WordPress-based e-commerce security, reliability, and effectiveness.
From managing bookings and subscriptions to selling luxury cars or gently used fashion, WooCommerce is fully customizable by our in-house experts. Want to accept payments from Apple Pay®, Paypal, Stripe, or Square? We can integrate all of them seamlessly into your online store. Are you looking to launch an affiliate program or Facebook ad campaign? We can set up your WooCommerce site to manage these and any marketing, shipping, and store management need you have at a budget that makes sense. With over 980 WooCommerce plugins available in the WordPress Directory, there is no limit to what we can make your e-commerce site do.
WooCommerce magic can be done within your fully customized Flight Plan website to ensure brand continuity, visual consistency, and the best user experience possible, all of which add to your website’s ranking with Google.
Founded in Ottawa in 2006, Shopify is the best-in-class third-party e-commerce platform available, with over 1.5 million websites running Shopify e-commerce stores in over 175 countries. Offering sellers a full suite of features and integrated services, including:
An approved Shopify Partner, Flight Plan has extensive experience in the design-and-build of new Shopify sites as well as auditing existing Shopify sites for poor behavior, weak traffic, and search engine optimization. We set up website performance metrics on our digital marketing dashboard so that you can see the same data we do. You can watch your e-commerce performance improve as our team continually monitors the health of our site across a wide variety of key data points, including Google Analytics, Google Search Console, Page Speed Insights, Shopify Sales reports, and Keyword Ranking.
Given that the global cart abandonment rate remains over 75% (Canada is close to that average), we pay special attention to conversion optimization. We also know that people shopping from phones are 7 percent more likely to abandon an order than people using desktop computers. The smaller the screen, the more likely you are to lose a sale. This micro-moment is the crucial point in any e-commerce transaction, so our team engages in proven strategies to ensure that your site is as successful as possible in converting interest into revenue, including automating abandoned checkout recovery to encourage prospective customers to complete their purchase.
Cost-effective and secure, Shopify is easily expandable using dozens of applications that Flight Plan can integrate into your e-commerce site. So, if you are ready to move your business online or to complement your brick-and-mortar platform with a spectacular e-commerce experience contact Flight Plan to flatten the learning curve and begin generating revenue quickly.
We install Google Analytics tracking codes on every website to monitor usage and routinely review the data to spot issues or opportunities as they appear. We use insights that only Google can provide to keep all parts of your website working as they should, from marketing and content to inventory and e-commerce. We are committed to analytics intelligence that works.
And we carry this commitment on through our use of a Google Search Console on every website we build and launch. Search Console allows us to submit sitemaps and monitor Google’s bot interactions with the website, which helps us catch errors and review website ranking trends. Search Console helps us understand how Google sees your website pages to know exactly where to focus our expertise as we fine tune your site regularly for optimal performance.
And, of course, we extensively test every website for performance and experience using Google Core Vitals, which give us valuable insights into how Google ranks your webpages on such key metrics as Page Experience, Mobile Usability, and Page Speed. Remember: as of May 2021, page experience will become part of Google’s ranking algorithm, so more than ever before page experience is crucial to getting to the top of the leaderboard in Google search rankings. Ignore your page experience, and your business falls behind in the race. Our analytics experts ensure this never happens.
We also set up and provide access to all your website data (analytics, search console, SEO ranking reports, website health audits) via an elegant, user-friendly dashboard powered by Agency Analytics. We call it our Digital Marketing Dashboard, and it provides the best in fully customizable holistic digital marketing data. It also allows us to integrate your social media accounts and provide detailed weekly or monthly reports via email. We can increase your output and optimize conversions while freeing you from an avalanche of reports and the stress of constantly monitoring your digital campaigns.
In addition, Flight Plan also:
At Flight Plan Marketing, we bring decades of website expertise, the most current in analytics intelligence, and an elite team of creative professionals together with one goal in mind: to build a website that builds your business quickly, effectively, and securely. Call us today to discuss the details of your next-generation website.