Comprehensive Plans | Creative Strategies | Proven Results

Comprehensive Plans | Creative Strategies | Proven Results

Social Media Marketing

Social media plays a huge role in a digital marketing plan. After we assess your company’s needs, we can formulate and implement a social strategy that keeps everyone talking.

Our social media strategies will not only recommend the most effective channels for your company and audience, it will also contain recommendations about posting schedules and content curation. We know that keeping up with social trends can be difficult, so let us do the research so you can focus on the bottom line.

Our social plans include:

  • Customized graphics
  • Content recommendations and creation
  • Account creation and setup
  • Software recommendations for monitoring and scheduling

Don’t leave your social standing to chance, learn about how to integrate this powerful tool into your digital marketing plan, help drive site visitation and engagement, and gather valuable information about your target audience.

Account Setup

The likelihood that a consumer will recommend a brand on social media is 71%.

Flight Plan Marketing will work with you to determine the best social media channels for your business, set accounts up, and show you how to promote your brand.

Posting on FB Best Practices

Length of Post

The shorter the better. Be concise and to the point. We recommend less than 80 characters.

Longer posts are cut off with an ellipsis, asking users to click to “See More.” This extra step to read the entire message will drive down engagement.

Social Media Graphics

Our talented graphics team have created sizing guides and Adobe Illustrator templates for many of the social media channels that allows us to quickly design beautiful and engaging graphics. The correct use of color in social media graphics can have a significant impact on user engagement. Take some time to review our Colors of Marketing guide.

Our sizing guides are updated regularly to reflect the ever-changing social media guidelines.

social media graphics image