How Google’s AI Overviews Are Reshaping Search — and Why Facebook and Display Ads Are Winning Attention
Google’s new AI Overviews are reshaping the search experience — and not always for the better. SEO experts and PPC marketers alike are feeling the impact as organic traffic declines and ad placements lose visibility. As users shift their discovery habits toward social feeds and display ads, smart brands are pivoting to meet them where their attention naturally goes.
April 28, 2025
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