Strategic Planning, Graphic Design, Social Media, Website Development, Search Engine Optimization, Analytics
While the scope of digital marketing today lies in the breadth of these services and many more, at its foundation, digital marketing is just marketing optimized for the modern modes of online delivery.
Now that internet technologies are pervasive and everyone holds a gateway to the world in their hands, yellow pages, radio ads, billboards, and bus benches just don’t cut it anymore. Marketing is getting in front of your audience and right now, your audience’s nose is 2 feet away from a pretty small screen and they have a VERY short attention span.
So, what does this mean for business owners? Well, it means that to get your brand, your products, your services to your customers, you have to go digital and you have to do it right. Sure, some businesses have had an online presence for the better part of a decade, but today, a website isn’t enough. Below we’ll ask two key questions to consider for your business and if you answer no to either or both, you have more to learn about digital marketing and you should contact us today.
Question 1: Does your business have a listing on Google Maps and is that listing showing correct information?
Google Maps account for almost 15% of ALL Google searches and on mobile devices Google Maps is quickly becoming the most common search engine. A Google My Business profile is the best two-for-one deal on the internet today. With a single FREE listing, your business now shows up on standard Google searches and on Google Maps searches. 76% of people who search for something nearby on their smartphone visit a related business within a day.
Question 2: Does your business have a social media presence and are you targeting the right channels for your customers?
Almost 50% of the world’s population is on some form of social media and by demographic it could be the key to direct access to over 90% of your target market. Here are a few stats you need to consider: 90.4% of Millenials, 77.5% of Gen X’ers, and 48.2% of Baby Boomers use social media EVERY DAY. Selecting the right social media channel and strategizing a consistent message can be a cost-effective way to grow an audience and develop your brand.
If you answered no to these two questions, you need to connect with our team today.