About Flight Plan Marketing

We Build Brands That Are Clear, Courageous, and Capable of Taking Off

We’re not your average marketing agency. We’re a small, focused team of strategists, creatives, and analysts with a shared belief: business should be human, brave, and built for the long haul. Flight Plan Marketing was born from the cockpit, founded by a pilot and entrepreneur with a passion for helping brands take off with purpose and precision.

Leadership That Lifts

Leadership isn’t about hierarchy—it’s about responsibility

Travis, our founder, has spent decades studying leadership through the lens of thinkers like Brené Brown, Jim Collins, and Simon Sinek. He believes great leaders go first, not to command, but to create space. Space for ideas. Space for collaboration. Space for people to do their best work.

Travis leads our team and our client projects with two guiding principles: kindness and curiosity. Kindness creates trust. Curiosity drives growth. This shows up in the way we meet challenges, give feedback, explore new ideas, and build partnerships that last.

Whether we’re mentoring a junior designer or guiding a multi-platform campaign, we lead by example, and with intention. Because when leadership is done right, everyone rises.

Our Philosophy

Marketing isn’t just about reach, it’s about resonance.

We believe the best marketing strategies are rooted in:

  • Purpose (Simon Sinek): We always start with why. Because when your mission is clear, your message connects.
  • Curiosity (Adam Grant): We question assumptions and explore unexpected ideas.
  • Clarity (Jim Collins): We prioritize what matters and cut the rest.
  • Courage (Brené Brown): We’re not afraid to have the tough conversations that push strategy forward.
  • Craft (Steve Jobs): We obsess over the small details that make a big impact.

How We Work

We’re collaborators, not contractors.

When you work with us, you get more than deliverables, you get a team that shows up, digs deep, and gives a damn.

Our workflow is built on:

  • Regular touchpoints (you’ll always know where things stand)
  • Flexible retainer models (because not every month is the same)
  • Integrated creative + performance (so your ads, SEO, and web don’t live in silos)

What We Do Best

Smart, Targeted, and Tailored to You
  • Google & Meta Ads that convert clicks into customers
  • SEO Strategies that drive organic growth
  • Website Design that performs beautifully and loads lightning-fast
  • Social Media Content that connects, not just promotes
  • Email Campaigns that keep your audience engaged
  • Video & Graphic Design that elevates your brand

The Crew Behind Flight Plan

Creative Minds. Strategic Hustle.

We’re a small but mighty crew of marketers, designers, and strategists who care deeply about doing great work with great people. Each member of our team brings a unique skill set and a shared commitment to clarity, collaboration, and craftsmanship. We don’t do egos or fluff, just honest partnerships and results that take off.

EXCELLENT
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Based on 31 reviews
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Robins Automotive profile picture
Robins Automotive
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Travis and his team have always been very helpful with everything IT related for us. So much so now, that we've been with them for well over a decade. Would not hesitate to highly recommend them!
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Jayden profile picture
Jayden
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They did fast, and efficient work of my companies website! They have stayed on top of things over the course of managing the site, and out social media. Our account has grown by over 100% since we started with them. Highly recommend!
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Desiree Stewart profile picture
Desiree Stewart
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Great attention to detail and very quick to respond when you have questions. Highly recommend!
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sheri little profile picture
sheri little
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Always a positive experience dealing with Travis and the team! Always responsive to questions and provides feedback as well as ideas. Definitely recommend Flight Plan Marketing, Thanks Travis and team for all you do!!
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Carl Lorimer profile picture
Carl Lorimer
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FPM is an awesome marketing partner for any aviation-related company. This team innately understands the nuances and unique characteristics of the industry, translating to effective messaging and laser focus on the appropriate decision makers. For a complex niche like aviation, don't make the mistake of choosing a marketing partner who doesn't know the difference between a VOR and a CAR.
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Rashmani Chakrabarty profile picture
Rashmani Chakrabarty
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I started working with Travis and his team a couple of months ago. Since then, I can firmly say that I have made the right call. Travis is skilled at the work he does, has an excellent team, and is very responsive. Travis also helped me to work within my budget. I will be continuing to work with Travis and his team and will be recommending this marketing firm to others as well.
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Desiree Vreim profile picture
Desiree Vreim
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Travis and his team are extremely easy to work with. They have been informative, professional, and thorough. They will work with your company on any kind of budget. Highly recommend this company.
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Ava Karvonen profile picture
Ava Karvonen
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Women in Film and Television Alberta recently hired the team at Flight Plan Marketing to build our new website - we are pleased with the results and would highly recommend them. They were professional, informed, easy to work with, helped keep us on track and - delivered more than expected. I just hired for another project! Ava Karvonen, President, Women in Film and Television Alberta - WIFTA
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Ashley Wilkinson profile picture
Ashley Wilkinson
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Such an amazing company to work with! Travis is extremely knowledgable and talented in helping us meet all our goals!
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Karen Merkel profile picture
Karen Merkel
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Flight Plan Marketing did an amazing job setting up my website. Simple and quick. The design was just what I was looking for. Fantastic job to the whole team!