Client: Bella Maas Boutique
Industry: Modern Fashion Boutique
Services Utilized: Paid Advertising (Facebook & Google Ads), Shopify Website Management, E-commerce Analytics, Digital Strategy, Technical Support, Conversion Optimization
Website: bellamaas.com
Client Contacts: Lindsay (Owner), Ashley (Marketing Manager)
Bella Maas Boutique is a high-end women’s fashion boutique with two beautiful locations in Sherwood Park and St. Albert, Alberta. Known for its curated collections and elevated customer experience, Bella Maas has built a loyal following by offering timeless pieces, trend-forward styles, and exceptional service.
With a growing demand for online shopping, founder Lindsay and marketing manager Ashley recognized the need for a more strategic and hands-on digital partner—especially after experiencing the limitations of a larger agency that felt impersonal and slow to adapt.
That search led them to Flight Plan Marketing.
“Flight Plan didn’t just show up with templates—they brought real ideas, real insight, and real partnership. It feels like they’re part of our in-house team.”
Bella Maas had a strong local reputation and in-store following, but their digital presence wasn’t keeping pace. The team needed to:
The partnership with Flight Plan Marketing began in 2022 with a focus on paid advertising. As the results and relationship strengthened, the collaboration expanded in 2023 and ramped up even further in 2024 to include website management, analytics, and campaign planning.
Flight Plan also took on an ongoing role in supporting the Shopify website—rolling out theme upgrades, optimizing product page layouts, and providing technical support as needed.
What sets this partnership apart is the regular cadence of collaboration. Flight Plan meets frequently with Bella Maas’s leadership team to review campaign data, refine creative strategies, and plan for upcoming opportunities—from seasonal drops to new arrivals and promotional pushes.
“We’d worked with a big agency before, but it felt disconnected. We wanted a team that could move fast, stay on-brand, and be truly invested in our success.”
Flight Plan developed a dual-platform strategy that combined Google Ads for high-intent search traffic with Meta Ads for product promotion and brand reach. Alongside this, they delivered hands-on Shopify support to ensure the online store evolved in lockstep with marketing goals.
Key tactics included:
Website & E-Commerce Growth
Behind every successful campaign is a functional and secure backend—and Bella Maas learned firsthand how important that can be.
Early in the partnership, Flight Plan Marketing’s Digital Marketing Manager, Katie, helped Bella Maas regain control of their Facebook Business Manager, which had been locked down due to incorrect configuration by a former staff member. This issue had blocked access to essential advertising tools and business page controls, delaying promotions and creating significant frustration.
Katie worked directly with Meta support to resolve the issue, reestablish admin access, and restructure the account properly to prevent future disruptions.
Then, in 2024, a new issue surfaced: Lindsay’s personal Facebook account was compromised, which once again threatened access to critical business assets. The Flight Plan team stepped in quickly—navigating Meta’s complex recovery process, restoring access, and ensuring all business profiles were properly safeguarded.
These moments reinforced Bella Maas’s trust in Flight Plan not just as a creative and strategic partner, but as a reliable source of technical expertise and crisis management.
Ashley notes, “It’s not just about ads—it’s about having a team we can count on when something goes sideways. Katie’s help was a lifesaver.”
Lindsay and Ashley credit Flight Plan for bringing clarity, control, and creativity to their digital marketing. From on-demand Shopify support to full-funnel campaign strategy, the Flight Plan team operates like an extension of their internal crew.
“We’re finally in control of our marketing. Every dollar has a purpose now—and we’re seeing the results.”
Looking ahead, Bella Maas is focused on refining both their digital storefront and marketing strategy to support continued growth. With support from Flight Plan, a comprehensive restructuring of Shopify collections, product categories, and tagging is currently underway. This initiative is designed to improve the browsing experience, make it easier for customers to discover new arrivals and complete outfits, and ultimately boost on-site conversions.
On the marketing side, Bella Maas is expanding seasonal campaigns and actively exploring strategic growth opportunities in new markets across Canada—including Pinterest advertising and targeted influencer collaborations to extend brand reach.
With Flight Plan as a hands-on strategic partner, Lindsay and Ashley are well-positioned to scale intentionally while maintaining the boutique feel their customers love.
Bella Maas Boutique’s digital transformation is a story of agility, alignment, and results. With Flight Plan Marketing’s ongoing support, Lindsay and Ashley have elevated their online store, optimized ad performance, and turned data into confident, creative action. It’s proof that with the right crew, fashion retail can fly higher.
Flight Plan Marketing is a full-service marketing and consulting agency helping businesses take off with bold branding, high-performing websites, smart digital campaigns, and strategic growth plans.