Client: Brasco Safety
Industry: Personal Protective Equipment (PPE)
Services Utilized: Website Redesign, WooCommerce, SEO, Digital Strategy, Social Media Marketing, Paid Advertising (Google Ads, Facebook Ads(
Website: brascosafety.com
Client Contact: Desire Vreim
Brasco Safety is a family-run business rooted in purpose, protection, and innovation. Founded in 2012 by Rick Guenette and named after his grandchildren’s initials, the company was born from a desire to bring advanced safety eyewear—the XPs—to Canada. With a mission to ensure every worker returns home safely, Rick built Brasco Safety on the pillars of education, innovation, and unwavering commitment to safety.
Today, under the leadership of his daughter, Desire, Brasco Safety continues to grow while staying true to its founding values.
As the company prepared to expand its offerings and embrace eCommerce, Desire recognized the need for a stronger digital strategy—and that’s when Flight Plan Marketing came aboard.
“Our website looked fine on the surface, but behind the scenes, it was a nightmare to manage. We knew it wouldn’t support our next stage of growth.”
As a small, family-led operation, Brasco Safety faced the typical challenges of managing marketing in-house:
Brasco reached out to Flight Plan Marketing with one clear goal: to build a new website with eCommerce functionality.
However, once work began, it quickly became apparent that the Flight Plan team could support more than just development—they could become a strategic partner in Brasco’s broader marketing efforts.
Flight Plan Marketing began with a complete website rebuild, migrating Brasco to a WooCommerce platform that could scale with its product line. From there, the partnership expanded to include SEO improvements, strategic planning, and ongoing marketing support.
By understanding Brasco’s unique voice and values, Flight Plan created a site and digital presence that reflect both the company’s heritage and its forward-looking vision.
“They didn’t just build us a site—they helped us rethink how we show up online. The team is knowledgeable, responsive, and truly feels like an extension of our business.”
Since launching the new website and expanding their digital marketing, Brasco Safety has achieved remarkable growth:
Website & eCommerce Growth:
Facebook Growth (Organic + Paid):
Meta Ads Campaign Performance:
Working with Flight Plan has brought stability and momentum to Brasco’s marketing. Desire appreciates how the team balances responsiveness with strategic insight, helping guide both day-to-day content and long-term growth planning. These results have not only driven sales and engagement but also positioned Brasco as a stronger, more trusted brand in a highly competitive market.
“As a small business, we’re often reactive to customer needs. Flight Plan always responds quickly—it’s like having a marketing team just down the hall.”
Brasco Safety is on a strong growth path, with new product lines and safety innovations on the horizon. Their goals include improving customer education, showcasing safety innovation, and reaching new audiences. With Flight Plan Marketing as a trusted partner, the team is excited to strengthen relationships with existing customers, increase brand visibility, and expand into new markets across Canada.
“Flight Plan is an integral part of our future. They’re helping us stay connected to our customers and reach new ones with clarity, confidence, and care.”
Looking further ahead, Brasco is also exploring the possibility of migrating its website to Shopify. This long-range move would allow for greater flexibility in integrating with modern marketing platforms and automation tools—ensuring their digital presence continues to evolve alongside the business.
Brasco Safety’s story is one of legacy and leadership—of a family-owned business stepping confidently into the digital age without losing its heart.
With Flight Plan Marketing by their side, Brasco has transformed its digital presence into a platform for continued growth and impact, all while staying rooted in its original mission: to protect the people who show up to work every day.
Flight Plan Marketing is a full-service marketing and consulting agency helping businesses take off with bold branding, high-performing websites, smart digital campaigns, and strategic growth plans.