Client: JACEK Chocolate Couture
Industry: Award winning chocolate
Services Utilized: Website Redesign, Shopify, SEO, Digital Strategy, Social Media Marketing, Paid Advertising (Google Ads, Facebook Ads)
Website: jacekchocolate.com
Founded at the intersection of fashion and chocolate, JACEK Chocolate Couture was born from one woman’s desire to build a business that spreads joy—through beautiful, ethically sourced, couture-inspired confections. From humble beginnings, JACEK has grown into a beloved brand across Canada, known for seasonal collections, stunning packaging, and chocolate that tastes as good as it looks.
But with big dreams on the horizon—like doubling corporate holiday sales and expanding into new retail locations—JACEK needed a digital strategy that matched their bold vision.
“We made the decision to outsource our digital marketing to bring in expertise and provide support through communications mentorship.”
As JACEK’s internal marketing team evolved and the business scaled, it became clear they needed outside expertise to support both the technical side of digital marketing and mentor new team members. That’s where we came in.
With a soon-to-be-retired Shopify theme threatening performance during the holiday rush, and a need for more robust analytics to inform smart marketing decisions, the JACEK team reached out to Flight Plan Marketing to help them upgrade their digital infrastructure and scale their reach.
Together, we set out to:
With Easter 2025 as our first major benchmark, the results spoke for themselves.
“Easter 2025 was a resounding success—thanks to Flight Plan Marketing’s planning, pivots, and support, we saw a 47% year-over-year growth.”
Behind every beautiful campaign is a backbone of strong data—and the numbers speak volumes. From the start of 2025 through to the end of May, JACEK saw a marked uptick in overall web performance, driven by both organic and paid efforts across the board.
These early 2025 gains position the brand for an even stronger Q4. With holiday campaigns and new launches on the horizon, we’re building on a foundation of performance and scalability—ready for the next wave of growth.
In just a few months, our team became a natural extension of JACEK’s internal marketing crew. Regular meetings, fast turnaround, and mutual trust became the foundation of a partnership built for growth.
“We have FPM earmarked to support us on these key initiatives.”
Looking ahead, we’re thrilled to support JACEK as they endeavour to:
We’ll be there for it all—planning, building, and scaling alongside their in-house team.
Partnering with JACEK Chocolate Couture has been nothing short of inspiring. As two Sherwood Park-based businesses, we share deep roots in the community and a drive to create exceptional experiences—whether through handcrafted chocolate or high-impact marketing.
This collaboration has been built on mutual respect, creativity, and a shared vision for growth. We’re proud to stand behind JACEK’s journey and excited to keep supporting their next big moves.
Flight Plan Marketing is a full-service marketing and consulting agency helping businesses take off with bold branding, high-performing websites, smart digital campaigns, and strategic growth plans.