Client: Sarah Whyte Studio
Industry: Fine Art, Art Education
Services Utilized: SEO, Facebook Ads, Digital Strategy, Website Optimization
Website: sarahwhyte.ca
Client Contact: Sarah Whyte
Sarah Whyte is a professional watercolor artist known for her vibrant landscapes, charming animals, and nostalgic travel scenes. In summer 2024, she decided to pivot her business toward something more personal—teaching beginner-friendly watercolor workshops out of her home studio.
This shift in direction sparked a renewed need for visibility and digital engagement. That’s when Sarah partnered with Flight Plan Marketing to build an integrated SEO and Facebook advertising strategy to grow her audience, drive traffic to her website, and convert that interest into real-life workshop registrations and product sales.
Sarah wanted to turn her passion for teaching into a more prominent part of the business—but needed a strategic partner to help drive exposure and interest.
Before summer 2024, SarahWhyte.ca was primarily focused on art prints and gift products. However, a few key barriers stood in the way of expanding her studio-based teaching business:
During a strategy session in July 2024, Sarah and the Flight Plan Marketing team realigned the business focus to highlight art instruction, especially beginner classes held in her home studio.
Together, they developed a dual-track digital growth plan: improve organic visibility through targeted SEO and generate leads through efficient, high-converting Facebook ads.
Flight Plan Marketing implemented a comprehensive strategy including:
SEO Optimization:
Facebook Ad Campaigns:
“I’ve taught watercolor for years, but never had a system to grow that side of my business. The Flight Plan team helped me think like an entrepreneur and gave me the tools to get my classes seen—and sold.”
Since launching the new growth strategy, Sarah Whyte Studio has experienced significant digital traction:
Organic Search Growth (from July 2024 to April 2025):
In addition to SEO and paid media campaigns, Sarah Whyte Studio has seen substantial gains through its Google Business Profile, helping connect more local searchers with her workshops and products. Since January 2025, profile impressions and interactions have climbed steadily, boosting both visibility and engagement.
Sarah credits the partnership with Flight Plan for helping her turn her home studio into a thriving creative hub. She says:
“I’ve taught watercolor for years, but never had a system to grow that side of my business. The Flight Plan team helped me think like an entrepreneur and gave me the tools to get my classes seen—and sold.”
With a solid foundation in place, Sarah Whyte Studio is now preparing to launch online companion courses and expand her watercolor retreats across North America and Europe. With a strong SEO footprint and a tested Facebook funnel, Sarah is poised to turn her passion into an internationally scalable art education brand.
Sarah Whyte Studio’s growth is a story of creative clarity, bold pivots, and the right marketing partnership at the right time.
By pairing artistic passion with strategic execution, Sarah has not only reignited her studio’s momentum—but also opened the door to inspiring others through watercolor across the world.
Flight Plan Marketing is a full-service marketing and consulting agency helping businesses take off with bold branding, high-performing websites, smart digital campaigns, and strategic growth plans.