Your site should support your business. Not slow it down.
If your website looks fine but doesn’t feel like it’s doing much, you’re not alone.
We talk to a lot of business owners who built a website years ago and haven’t touched it since. It might still look “okay” but isn’t helping you grow. That’s usually a sign it’s time for a redesign.
At Flight Plan Marketing, we design websites that do more than look good. They support your customer journey, improve performance, and drive results. Here are a few signs it might be time to revisit yours.
1. Your site isn’t bringing in leads or sales
This is the biggest red flag. If you’re running campaigns, sending traffic to your site, or getting found through search—but not seeing results—your website may be the problem.
We’ve worked with clients who had solid brand awareness but low conversions. A redesign helped clarify the offer, streamline navigation, and add clear calls to action. The result? More leads, more inquiries, and better ROI on their marketing.
2. It’s not mobile-friendly or loading slowly
More than half of all web traffic is mobile. If your site doesn’t load quickly or isn’t easy to use on a phone, you’re losing visitors before they even scroll.
Google also factors mobile performance into search rankings. A slow, clunky site affects your visibility and your credibility. We build mobile-first, speed-tested sites so you never miss an opportunity.
3. It no longer reflects your brand
Your business has grown. Your team has evolved. But your website still sounds like it did three years ago.
A redesign gives you the chance to realign your voice, visuals, and messaging with where your business is headed. Whether you’ve added new services, shifted your target audience, or expanded your team, your website should reflect who you are now—not who you were.
4. You’ve outgrown your structure
What started as a simple site has become hard to manage. You’ve added pages, buried content, or pieced together features over time. Now, it’s messy, confusing, and hard to update.
We’ve helped clients like Sandham Psychology Services streamline complex navigation and restructure their content for clarity and growth. A well-designed site doesn’t just look better—it works better for your team and your visitors.
5. You’re about to launch something new
Planning a campaign? Launching a new product or service? Expanding into new markets? Your website needs to be ready.
A redesign gives you a strong foundation to support what’s next—whether that’s lead capture, eCommerce, or more advanced tracking and reporting.
Let’s Build a Website That Works
If your current site is no longer serving your business goals, we can help. Whether you need a full redesign or a strategic refresh, we’ll create a website that’s fast, focused, and built for growth.
Talk to us about what’s not working, and let’s build something better.